| EasyLife: Developing a Regional E-Commerce Platform - Teaching Note |
| 作者姓名：Miao Cui; Xin Li;Yan Zhao;Sitara Aziz;Yupan Guo;Linhai Guo; |
| | 商品編號：8B17M032 |
| 出版日期：2017/02/22 | 內容長度：12 頁 |
Teaching Note for product 9B17M032.
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| EasyLife: Developing a Regional E-Commerce Platform |
| 作者姓名：Miao Cui; Xin Li;Yan Zhao;Sitara Aziz;Yupan Guo;Linhai Guo; |
| 商品類型：Case (Field) | 商品編號：9B17M032 |
| 出版日期：2017/02/22 | 內容長度：9 頁 |
After several years of effort, Dalian Zhongding Information Co. (DZI) had become the leading prepaid card distributor in Liaoning Province. When government regulations and the rise of online third-party payment options sent the prepaid card business into decline, DZI transformed itself into an online intermediary by building a regional e-commerce platform offering fast home delivery, mainly of supermarket products. Despite its marketing efforts, the .....more
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